Daniel Rodriguez

Description:

Travelocity Strategy Brief

Developed a mock strategy brief for Travelocity in Account Planning class during Spring 2023.

Collaborated in groups to conduct various types of research:

• Primary and secondary research
• Qualitative and quantitative research

Consolidated research findings into a comprehensive final brief.

Final document included:

• A brief history of the client
• The core problem identified
• Detailed research methodologies
• A final Get/To/By Brief summarizing the strategic direction

Click here to see the presentation

Client:

Travelocity

Project Duration:

4 Months