Daniel Rodriguez

Description:

Tinder Creative Ad Mock Campaigm

Worked on a mock campaign for Tinder in Creative Thinking & Ad Concepting class during Summer 2023.

Identified a key issue: low consumer awareness of Tinder’s true benefits.

Defined the target audience as Gen Z individuals facing social pressure and fear of rejection.

Uncovered the “big truth” and developed a unique, insightful campaign perspective.

Created a slogan that captured the core campaign message.

Developed multiple ad concepts, including:

• Social media advertisements
• Out-of-home advertisements

Focused on both creative direction and copywriting throughout the campaign development.

Click here to see the presentation

Client:

Tinder

Project Duration:

1 Month