Daniel Rodriguez

Description:

Frost Bank Advertising Campaign

• Developed a promotional campaign for Frost Bank during the Fall 2023 semester.
• Began strategizing immediately after receiving the client briefing.
• Served on the Media Planner team, working closely with the Strategy team.
• Helped define target demographics and create audience personas.
• Conducted in-depth analysis using MRI Simmons and Simply Analytics.
• Researched media consumption habits of the target audience.
• Identified key media platforms and their engagement levels with our demographic.
• Used findings to determine media costs and build a timing chart by market.
• Aligned media placements with the campaign’s budget.
• Provided selected media channels to the Creative team for campaign development.
• Selected as part of the presentation team.
• Presented the final campaign to Frost Bank’s Senior Vice President of Marketing and Chief Marketing Officer.

Click here to see the presentation

Client:

Frost Bank

Project Duration:

4 Months