Tide Creative Brief

Participated in crafting a creative brief for the Texas State National Student Advertising Competition team during Fall 2023 in Advanced Strategic Planning class.

Registered with the American Advertising Federation as the first step.

Analyzed the Tide Client Brief/Case Study to gather:

Key insights
Guidelines
Historical context
Creative inspirations

Conducted interviews with:

Laundry professionals
Individuals from the target demographic who frequently do laundry

Joined Logic Trail #1 team to synthesize research into actionable insights.

Developed a positioning statement based on team findings.

Contributed to the development of the campaign strategy.

Helped create the final Get/To/By Brief.

Client:

Tide

Project Duration:

4 Months